Make SEO Easier by Doing These 3 Things
SEO can be a perplexing topic. But it can be so much simpler. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – build with WordPress, install an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
SEO companies, for example http://tripleagentdigitalmedia.com/mississauga-seo, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? That s right. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
The first step is run a diagnostic test. Use a speed optimization web appsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you don t have the time, this is where it comes into handy to hire a Triple Agent Digital Media Mississauga SEO.
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Triple Agent Digital Media Mississauga SEO, to expand your authority and web presence.